As the CEO and owner of Ricky's, Todd embarked on a transformative journey. He initially assumed control of a struggling 4-store enterprise, poised for acquisition by Duane Reade. With unwavering determination, he successfully persuaded his partners to embrace change as the path to growth. Together, they transformed a failing operation with an annual revenue of $3 million into a thriving 28-store empire, generating $60 million annually by 2012.

In 2012, Todd made headlines by divesting his shares in Ricky's Looking Good Feeling Good, a trailblazing beauty and Halloween retail giant that dominated the tristate area. This bold move opened up new horizons, leading Todd and his wife, Carmen, to the vibrant shores of sunny South Florida in 2013.